The Nano, The Camera and the Steves

May the iPod nano rest in peace. Apple finally but to bed arguably their most colourful device, in the shadow of the technology that has overshadowed it for a while now. Sure the iPod shuffle shares the demise, but it’s the nano that will be missed. You know, not from a useful-tech perspective, but from a sentimental perspective. If you didn’t have one, you knew someone who did. It was arguably the most colourful leap forward in tech of its generation. Something Apple would do well to bring back into their repertoire (have you seen the pathetic pastel offerings of cases and devices of late?).

But all this got me thinking. It’s crazy how fast things can change. In my business, it’s very evident that the latest technology is already dated the moment you leave the shop. A quick think back to my first ever computer reveals either how fast things can change or just my age. One of the two.

I remember going to PC World with my family as my Dad discussed specifications with the salesperson. I was far too young to know what he was talking about, but if I were to go back as a fly on the wall, I think the PC’s specifications would be laughable by today’s standards – but – back then, it was top of the range.

I remember the giant CRT monitor, that would take up the majority of the desk for a relatively small image size. I remember the giant horizontal CPU, complete with floppy disk drive and the brand new ‘CD Rom Drive’ that was only included on the newest of machines. Complete with Microsoft 95 operating system, this bit of kit was world changing for little me…

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Digitalisation: Switching your library to the cloud

I think that one of the most exciting developments of the 20th century is the cloud. For anyone who doesn’t know what the cloud is, it’s a number of things. Firstly it’s a backup for your data. Second, and this is my favourite one, it’s a centralised way to store files we all use. For example, music. Spotify, Apple Music, the list goes on. They store the songs and you pay a subscription to access their files in a library so vast – you’d never have enough storage to assemble yourself.

As a TV and film addict, naturally my physical archives reflected this. In my early days, this was in the form of drawers and drawers of VHS’s, taking up a significant portion of space in my bedroom and living room. Then came the arrival of dvd. Aside from being able to skip through films, play films on my computer and fit longer playback on a single disk – it had a significant other advantage of VHS. Size. Slowly but surely my VHS collection shrunk to half the size, while doubling the actual content.

Flick forward a few years and a similar process began changing my dvd collection into blu-rays. But before I got too far into the transition, the cloud hit hard, and before long another medium for TV and film was born.

Now I like to own the entertainment that I enjoy, especially when I plan on watching it several times over. So while I love Netflix, Amazon prime, NOW TV and the likes; they don’t completely replace the old fashioned way of assembling a personal video collection. Enter iTunes…

Back when iTunes was first starting out as a digital supplier of music, Apple probably didn’t realise the scope that it could actually achieve. Perhaps this is most evident in the very name of the service. But by the time iTunes was offering TV shows, films, audio books and such, they were clearly beyond the point where they could change the name. But either way, once iTunes had set itself up to be the virtual TV and film library of the future – I started to comprehend the space that would be freed on my shelves. The ease of selecting my programming, and ability to watch the videos on multiple devices were also massive bonuses.

So, now I write this, probably about four years into the digitalisation of my entertainment library. I thought, as we move further and further into the cloud -based age there may be some tips I could share. Things I’ve learned along the way.

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The “New” iPhone

Without question the most controversial technological smartphone announcement every year is that of Apple’s iPhone. Perhaps it’s just because it gains more media attention than all the gene-splicing technology, but I digress. The Android users get on the aggressive high-horse, while the Apple users get more defensive than a grizzly bear protecting her cubs. It’s just such a magical time. This year, especially, with Google’s release of yet another competitor to the market, the Pixel. Not the best year for Apple to hold back on features with their latest release. At least, so I thought…

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